The Story
Why some people are tempted to spend money on trendy eyewear gadgets that last for 5 seconds and at the same time long for everlasting classics – we don’t get… This is KILSGAARD’s most essential question. And the base of the design is born in that paradox – longing for iconographic and classic style eyewear, transformed into urban coolness.
Jacob Kilsgaard who founded the company in 2007 has from the beginning worked closely with the – to many people – famous architectural design company Bonnelycke MDD. The concept was finally ready to launch in March 2008 at the Drommesyn show in Copenhagen.
Jacob does not come from a designer’s background him self, but his flair for ‘feinschmeck’ and good clean business strategies has been successfully translated into urban-classic spectacle frames by Bonnelycke MDD.
Realizing from the start, that it takes an almost neurotic individual to produce the classic minimum Jacob was looking for, he brought Bonnelycke MDD on board.
The Profile
Kilsgaard Eyewear insists on simplicity. The idea is to create a contemporary and elegant design ensuring the person who carries the eyewear, a certain sense of standing out – in a good way…
That means we keep an eye out for the trends, but stay true to the classic design, that has worked for decades…
We are not here to revolutionize the world of eyewear, but simply re-introduce what already works so well in our very own package; minimalism and aluminium.
We think that good design has the courage to be simple. That’s why we’ve designed logical spectacle frames that are reliable and insist on elegant tech solutions. One screw makes up hinges and rim-lock and all frames are 100% aluminium – some combined with the finest acetate money can buy – light as a feather and strong as h….
The frames are designed in Denmark, produced in Italy, color-anodised back in Denmark and assembled and finalised in Italy; an expensive process necessary to maintain the high quality level desired. Anodising is a chemical process that colours and tempers the metal making it impossible for the paint to peel.
The rebirth of the legendary Jakob Roepstorff
In August 2010 we were proud the announce Jakob Roepstorff as Partner/Sales Director. Jakob who has worked for some of the bigger players in the industry the past 15 years, brings both an opticians background and a proven history in sales to the KILSGAARD family.
Jakob also adds the right amount of energy combined with good old fashioned hard work mentality – ensuring the growth is maintained and the retailers keep smiling.
Being equally fascinated and in love with the world of minimalism, Jakob found his new home with the Kilsgaard’s. As a trained optician, Jakob adds a perfectionists point of view to our product – with passion for technical details, he helps ensure that our results are the best – everytime…
Together Team KILSGAARD wish to keep up our positive development and allow our selves to be creative and different. We find our inspiration all over – especially in the Danish fashion industry. In Denmark we dare to be different and to choose directions others find too bold.
We say that WE are the ones chosen to show others the way, instead of ‘chillin’ in the foot steps of competitors…